Press Kit
Official press releases, brand assets, photos, and videos from K-PLAY! FEST events.
Press Release / Los Angeles 2027
K-PLAY! FEST kicks off the 2027 tour with the ultimate K-pop experience back at Fairplex
The premier fan-hosted convention returns to Pomona, CA with new programming, electrifying dance competitions, and immersive experiences for all K-culture fans!
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LOS ANGELES, CA — Calling all K-Pop enthusiasts in the Los Angeles area! Get ready to immerse yourself in a two-day extravaganza of music, dance, and K-culture as K-PLAY! FEST returns to the Fairplex on Saturday, January 16th and Sunday, January 17th, 2027. Serving as the very first stop of the 2027 Tour at the Fairplex Event Center in Pomona, K-PLAY! FEST Los Angeles 2027 promises to be the ultimate fan destination for all things K-pop, with a weekend filled with shopping, dancing, and special guests, guaranteeing a memorable experience for all K-culture enthusiasts.
K-PLAY! FEST Los Angeles 2027 returns with fan-favorite activities like Random Play Dance, Photocard Trading, and Fan Club Meet-ups that are the perfect places to connect and meet fellow fans. K-PLAY! FEST wouldn't be complete without a galore of vendors offering an array of fan-made and official merchandise, as well as a Stamp Book Scavenger Hunt designed for guests to explore the K-PLAY! FEST marketplace. Don't forget to stop by the K-PLAY! FEST stage to see our spectacular performances, panels, and interactive games that will electrify the weekend!
Unrivaled Weekend Highlights Include
- Signature K-PLAY! OFFs Dance Competition: An exciting dance competition showcasing talented local dance teams. The top 10 finalists take the main stage to compete before a live audience and a panel of judges, with $1,000 awarded to the grand prize team winner, $500 to 2nd place, and event credentials for all 3rd place members.
- Fan-Favorite Interactive Activities: High-energy Random Play Dance sessions, dedicated Photocard Trading hubs, and Fan Club Meet-ups tailored for connecting fanbases.
- Massive Marketplace & Scavenger Hunt: An extensive vendor floor featuring official album merchandise, fan-made goods, and the interactive Stamp Book Scavenger Hunt.
- Live Stage Performances & Panels: Dynamic stage programming featuring guest performances, interactive games, and community panels running all weekend.
About K-PLAY! FEST
K-PLAY! FEST is the first-ever K-Pop festival created by fans, for fans! Dedicated to celebrating Korean pop culture, K-PLAY! FEST fosters inclusivity and global community by bringing together fans from all backgrounds to share their passion for Korean entertainment and embrace being their own #1 fan.
Event Information & Press Contact
- Dates
- Saturday, Jan 16 & Sunday, Jan 17, 2027
- Hours
- 10:00 AM – 7:00 PM Daily
- Venue
- Fairplex Event Center
2118 N. White Ave, Pomona, CA 91768 - Ticketing & Passes
- Early bird 2-day passes & bundles from $35.28 at kplayfest.com
- Press Contact
- Ani Vartani, Director
- Press Email
- info@kplayfest.com
- Official Website
- kplayfest.com/los-angeles
- Social Media & Hashtags
- @kplayfest
#Kplayfest #KplayfestLosAngeles #kplayfestla
Logos & Guidelines
Official Brand Assets
Download the official K-PLAY! FEST vector logo (AI) and the 2027 Brand Guidelines (PDF) for your coverage. Refer to the guidelines when placing the logo in print or online.
Download Brand Assets (ZIP)
Media Library
Event Photos & Videos
Select a photo to open a larger preview, download the full press photo collection, or watch K-PLAY! FEST in action.
Press Photos
Photo credit: Courtesy of K-PLAY! FEST.
Download Press Photos (ZIP)Photography & Image Usage Guidelines
Photos in the K-PLAY! FEST press kit are available for editorial, news, and media coverage of K-PLAY! FEST and its associated events.
Unless a photo includes a specific credit, please use “Courtesy of K-PLAY! FEST.” If a photographer or media partner is credited with an image, please use the supplied credit when publishing it.
Our collection brings together work from photographers, media partners, and event collaborators who have documented K-PLAY! FEST over the years. Individual photographer credits may not be available for every image.
We appreciate the contributors who have captured our dance floors, stages, and fan communities. If you are a photographer or rights holder and would like to add or correct a credit, or raise a concern about a photo, please contact the K-PLAY! FEST team. Include the image filename or link so we can identify it and review your request.
These photos are intended for editorial and press use. For commercial, promotional, or other uses, please contact K-PLAY! FEST before publication to discuss any additional permissions.
Media Contact
Press Inquiries
For press passes, interview requests, or additional photos and video, email the K-PLAY! FEST press team.
K-PLAY! FEST Press Relations
info@kplayfest.com